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Pre-Conference Workshop (Wednesday Full Day)

Copywriting Clinic for Direct Response Fundraisers

Audience: Newbie: Building foundational knowledge

Wednesday, July 31, 2024
10:00 AM – 4:00 PM EST
Location: Chesapeake 8,9

Sponsored By 
Presentation Summary: Great fundraising copy is both an art and a science. In this information-packed pre-conference workshop, you’ll learn everything you need to know to craft, edit or direct the creation of winning fundraising copy. We'll start the day by covering the elements of successful on and offline fundraising copy, how to effectively review and edit copy as well as guidelines for crafting ethical fundraising copy. We'll break into smaller groups to do some copy editing in real-time. Then we'll pivot to specialized copy, focusing on crafting messages for renewals, planned giving, monthly giving, and capital campaigns. In the second part of the day, we'll cover how to work with our fundraising partners. We'll start with a discussion of how to work with copywriters. Then, we'll break into groups where those who are working for nonprofits can discuss how best to work with their agency partners and how those who work for agencies can best work with their nonprofit partners. This workshop will provide copywriting knowledge and skills you can take back to your agency or organization and immediately begin increasing the effectiveness of your direct-response fundraising copy.

Learning Objectives:

  • Understand what makes strong fundraising copy for both on and offline direct response efforts and how to review and edit copy successfully
  • Discern how to craft messages for different types of fundraising appeals including renewals, planned giving, capital campaigns, and monthly giving
  • Discover how to work effectively with copywriters, agencies, and organizations to craft winning fundraising copy together