Senior Director, Individual Giving Meals on Wheels America
Presentation Summary: As fundraising continues to evolve, becoming more competitive for share-of-wallet between organizations big and small, what metrics should you use to position your organization’s strategies? Are you asking the right questions and deriving the right conclusions from many of the measurements you use today?
Join our expert panel as we discuss how you can realign your donor’s experience, program health, and financial performance to a North Star metric — or a small set of metrics that capture each particular strategic ambition — in order to effectively understand if you are truly driving towards your long-term program aspirations.
We will touch upon the trade-offs of traditional match-back analyses, the imperative around discrete cost-to-acquire measurement in acquisition, how that relates to generating long-term net revenue, and finally, why many of the metrics that get lobbed around today in our industry have far less importance than believed.
Learning Objectives:
Develop a yardstick for measuring Long-Term Net Revenue
Review acquisition results by anticipated gift level, a view long-believed to be elusive in our industry
Learn how advanced analytics can identify donors in your pipeline to be fast-tracked for transformational giving, and identify those who should be slow-tracked
