Deputy Vice President, Digital Marketing & Fundraising International Fund for Animal Welfare
Presentation Summary: Today, donors and prospects are abundant across various social media platforms. Join us for a session where we explore the latest social platforms and effective strategies — understanding how they operate and their associated costs. Through real-life stories and nonprofit examples, discover how organizations leverage social media to connect with new audiences, fundraise, drive change, and raise awareness. Gain insights into the practical methods used, discussing which approaches and channels are suitable for your organization. Let's delve into the intricacies of social media engagement and identify tailored solutions that align with your goals and mission.
Learning Objectives:
Solid understanding of the basics of several social platforms and strategies
Ideas and examples from other organizations to copy
A sense of the cost benefit analysis for each platform and strategy
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