Presentation Summary: The world is on the brink of the largest intergenerational wealth transfer in history, as millennials are set to inherit a staggering 30 trillion dollars over the next decade. For nonprofits, deciphering the values and preferences of this influential demographic is now mission-critical.
Millennials, driven by a deep sense of social responsibility and a desire to make a tangible impact, are reshaping how nonprofits must connect with their audience. They crave personal connection, demand streamlined donation processes, champion grassroots initiatives, and, unlike previous generations, are more attached to their values than to specific organizations.
Join industry leaders as they explore the delicate balance between tradition and innovation. Discover how you can leverage cutting-edge technology, innovative strategies, and personalized tactics to bridge the generational fundraising gap.
Discover: • Digital fundraising trends that empower nonprofits to resonate with younger donors • Strategies blending modern methods with traditional fundraising to motivate millennial donors • The evolving role of AI in donor engagement, especially with younger demographics • Save the Children’s firsthand success stories in reaching and retaining younger donors
In this era of change, nonprofits embracing innovative methods and millennial values can have a substantial impact. Join us for transformative insights on forming lasting connections with the next generation of donors, upholding timeless giving traditions.
Learning Objectives:
Gain a deeper understanding of the core values, preferences, and motivations that drive millennial giving
Apply practical methods and techniques, like Generative AI, peer-to-peer fundraising, and non-cash asset fundraising, to expand your fundraising strategy, engage millennials, and create compelling campaigns that resonate with their preferences and behaviors
Discover how Save the Children was able to successfully target and steward millennial donors
