Vice President, Mass Marketing Canadian Cancer Society
Presentation Summary: Join this exciting, interactive, how-to session on using Google Analytics (GA4) to drive more online revenue for your fundraising program. During this session, we’ll take you inside actual organizations GA4 accounts, show you what data is at your fingertips, how to interpret the data, and ways to use GA4 metrics to help develop a digital funnel strategy. You’ll also hear from organizations who have used GA4 to help direct digital investment, gain insights into prospective donors, inform messaging and convert visitors to donors. Pro Tip—Ask for GA4 access to your organization’s website before joining our session… we are going to get to work!
Learning Objectives:
Understand the importance of fundraisers spending more time with their Google Analytics data
Think in new ways about your website audience, and how it can be a better funnel for future fundraising relationships
Gain confidence to ask more questions about your website data, and understand how it impacts your digital fundraising plans
