Direct and Lifecycle Marketing Manager Trillium Health Partners Foundation
Presentation Summary: You do NOT want to miss this exciting session where we will reveal for you findings and recommendations from our 2023–2024 class of JAM Collective Benchmark Report. During this session, we will share results with you from our groundbreaking benchmark study, solely focused on retention and upgrading sustainer donors. This includes a deep dive into what some of the best welcome journeys look like, how and when to upgrade sustainer donors, and how to develop successful win-back strategies to help keep your sustainer file growing. With the cost to acquire sustainers on the rise, we are focused on maximizing donor value through the JAM Collective. This will be a highly interactive, practical, and actionable session. Last year, it was standing room only for our JAM Collective presentation, so get there early! We can’t wait to see you!
Learning Objectives:
By attending this session, attendees will observe data around sustainer retention and upgrade rates as the relate to donor journeys to see how their program measures up and areas for improvement.
Apply testing ideas you can turn around and try with your sustainer program
Attendees will takeaway data for donor journeys based on how the donor was acquired. Digital vs. Face-to-face vs. direct mail. This results in learnings around what which sustainers have the highest lifetime value and can inform acquisition investment.
