Three Proven Practices for Gaining and KEEPING Loyal Donors

Presentation Summary: You’re invited to take part in this presentation where seasoned nonprofit fundraising leaders will unveil three well-tested ways to grow loyalty with your donors. This donor loyalty will increase revenue while growing donor numbers, moving donors forward through the pipeline, and cultivating estate plans from your core file.

As with most nonprofits, at American Bible Society less than half of our donors provide nearly 90% of all net revenue for our multichannel program. These “core donors” have the highest donor value of any segment, and they also represent an invaluable prospect base for our mid-level, major gift, and planned giving programs.

We’ll share with you our discoveries over the years that combining steady year-over-year acquisition investment with strategic donor stewardship is the best way to achieve the goal of a strong “core donor” base that produces 90% of your net revenue, which in turn produces stable and dependable long-term donor value and revenue growth. You’ll walk away with sound arguments for not cutting acquisition, which may improve net revenue and ROI in the near term, but will almost certainly result in negative consequences for your program’s file health in subsequent years.