Harnessing the Power of Data in Telefundraising: How to Use Your Donor Data to Connect With Donors and Maximize ROI

Presentation Summary: In a landscape where donor counts are softening year-over-year, you’re constantly seeking innovative strategies to enhance the size, diversity, and value of your donor files. Telefundraising remains a powerful medium for engaging with donors, expressing gratitude, securing support, and collecting valuable feedback.

However, as contact rates within the telefundraising channel continue to decline for various reasons, the key to success lies in understanding and harnessing the power of data. In this ever-evolving landscape, organizations like Planned Parenthood, The Hospital for Sick Children (SickKids), and others have achieved remarkable results by adopting a data-centric approach.

Join us to discover how Planned Parenthood and SickKids leveraged data to double their top-priority target metrics. We’ll also illustrate for you how we've transformed telefundraising into an attractive, cost-effective channel, converting donors into sustainers, elevating sustainer value, optimizing mid-level giving programs, and targeting planned giving prospects to deliver measurable and impactful results.

And we’ll share with you the cutting-edge philosophy and data-driven strategies that are reviving a channel long thought too stale for new innovation and growth. We'll share insights into how we use data to connect with your donors, identify and target the most productive donor segments, and provide organizations with the data they need to make strategic investment decisions.