Presentation Summary: In today's digital era, the role of technologists in nonprofit fundraising and marketing is more crucial than ever. This session explores how nonprofits can leverage technology to tap into the powerful dynamics of identity and community for enhancing donor engagement. We delve into the psychology of why constituents align with nonprofits and how a sense of community, fostered through technological platforms, can lead to increased involvement and advocacy. Participants will learn how to effectively use digital tools to foster communities that resonate with the identities of their constituents, aligning interests with asks to drive intentional participation. This interactive session will include case studies and practical strategies from nonprofits that have built active donor communities, offering a comprehensive view of the latest trends in digital community building and identity-focused engagement.
Learning Objectives:
Attendees will learn four pillars to measure the strength of their nonprofit community (identity, social capital, oneness, and mobilization) to authentically and strategically grow their community while increasing engagement.
Attendees will develop a donor journey based on community principles and explore how to encourage community members to become advocates for their cause, moving them from engagement to action - be it donating, attending events, or volunteering.
Attendees will consider how constituent data and integrated technology platforms allow for powerful and effective donor communities.