Chief Development Officer American Lung Association
Presentation Summary: It’s more important than ever to be diligent in optimizing your investment strategies to maximize revenue for both the short-term and long-term. And it’s become critical to diversify your spend for long-term growth. But making a case for investment or shifting spend into new and emerging channels is often a hard sell. In today’s session, two nonprofit executives and an agency consultant will share how they overcame long standing barriers to introduce new channels and programs to reinvigorate their fundraising programs. Learn how they evaluated the investment decisions and layered in organizational objectives to create a case for investment that was embraced. We want you to leave this session with tips and ideas on how to frame your own case for investment, and to bring back examples of how other organizations have successfully launched new programs.
Learning Objectives:
Discover the pros and cons of a new investment and compare them to existing investments
Make a case for new channels and programs using data, as well as clear examples
Understand how other organizations have convinced their executives (and possibly boards) to diversify their fundraising investment dollars
