Presentation Summary: At the heart of every fundraising journey is an all-consuming question: What motivates people to give? BDI’s 2023-2024 Generosity Research Study surveyed thousands of nonprofit Rescue Mission donors across the U.S. to find out – and our learnings led to new strategies that touch donor hearts more deeply, strengthen fundraising offers and increase revenue growth. If you've ever obsessed, theorized and dwelled on this same question, you’ll want to attend this session that dives into what motivates donors to give and how to affirm those motivations in every donor communication you send.
Learning Objectives:
Identify what factors motivate donors to give and how empathy can drive donor response.
Understand how spiritual language and imagery in fundraising impacts a donor’s decision to give.
Determine obstacles keeping donors from increasing their giving and how to target your ideal donors.
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