Faith & Fundraising

You Can Use Puppies, Kittens, and Critters Too! How a Faith-Based Organization Grew Their List With a Pet Campaign.

Audience: Practitioner: Been around - looking to spark new ideas

Thursday, August 1, 2024

8:45 AM – 9:45 AM EST

Location: Gaylord National, Maryland 3,4

Maan Sacdalan

Director, Digital Solutions
The Order of Friars Minor of the Province of the Most Holy Name

PDF Slides
Paul Burke, LCSW

Chief Technology Officer Franciscan Friars Charities
Franciscan Friars Charities
Caitlin Kustes

Account Success Manager
Engaging Networks

Presentation Summary: Have you ever been jealous of animal-focused organizations for their ability to use cute animals in their fundraising? St. Anthony's Guild and the Holy Name Province of the Franciscans felt the same way. They successfully tested a pet contest in honor of St. Francis Feast Day, with incredible results. In the first year, they had 200 new participants. Now in its third year, the contest attracts over 45,000 votes and entries! Join us to discover their strategy and learn how they continue to engage this unique audience through marketing automation, social media, and fundraising campaigns.

Learning Objectives:

Discover a simple and creative technique that St. Anthony's Guild and the Franciscans used to engage new supporters and significantly grow their list
Explore ways to test and optimize your welcome series to maximize conversions and long-term donor cultivation
Understand the impact of how personalization increases conversions and generates loyalty to your organization