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Let AI Connect Your Fundraising Development and Direct Marketing Teams for Higher ROI Outcomes

Audience: Expert Level: Let's take a deep dive

Friday, August 2, 2024
9:10 AM – 10:10 AM EST
Location: Gaylord National, Cherry Blossom

Sponsored By 
Presentation Summary: Given the significant competition for donors, senior decision-makers must use every tool and technique available to them to increase the Return on Investment (ROI) of their advancement activities. In this session, we will show you examples and discuss cases where AI tools have been (and can be) used to connect fundraising development and direct marketing teams (internal and/or external) to increase such ROI outcomes. Special attention will be focused on emerging tools and techniques that use AI and on ways to structure the organization to enhance its agility in the face of fast-moving AI developments.

Learning Objectives:

  • Increase the ROI of your advancement activities
  • Connect your fundraising development and direct marketing teams using AI tools and techniques
  • Improve your teams’ agility in the face of the rapidly changing advancement landscape using AI