President Andrea Jarrell Communications Strategies
Presentation Summary: A case for support, also called a case statement, helps inform potential donors about your funding needs and aligns your nonprofit’s vision to the donor’s philanthropic priorities. A thoughtfully created case for support tells potential donors and volunteers who you are, what you do, where you are, who you serve, and why. Additionally, a strong case for support can often inspire increased, transformational gifts from current donors.
Join us for a practical workshop designed to empower nonprofit leaders in developing compelling cases for support that will resonate with your current donors and potential donors. In this session, you’ll dive into the essential elements of a persuasive case, discuss the art of tailoring your message for maximum impact, and discuss integrated stakeholder communication strategies.
Learning Objectives:
Develop a compelling case for support
Identify the steps for strategic donor identification, segmentation and engagement of internal stakeholders
Show development, marketing and communications teams how they can effectively work together to create a comprehensive strategy to share your organization’s case for support
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